Once you’ve set up an online store, it’s time to take care of running your business. You can create a good online experience in a number of ways. Having accurate product descriptions, a fast checkout experience, timely delivery, and an easy returns process is a great start. A good amount of reviews from other shoppers will go far, too.
How will you store, ship, and handle returns for products?
When you start building your online business, create a process for handling shipping and returns. To keep things simple, it might be best to find a space that is accessible and cost-effective to store and ship products. Some sellers use a place in their home (such as a garage) to store products. As your business grows, you may consider using third-party fulfillment to help you store, package, and ship products.
Reviews can be a powerful ecommerce tool. Ideally, try to display reviews so they’ll be visible to search engines like Google, as well as customers who are shopping for products like the ones you offer.
Medshop automatically requests customer reviews on behalf of online sellers because reviews can have a positive impact on future sales. Brand owners selling in Medshop stores can also use a tool like Medshop Expert Review to get feedback on new products through a pool of Medshop Expert reviewers.
Expert Review are Medshop Experts who have a reputation (according to buyers) for having knowledge about products for which they get paid by issuing helpful product reviews. Through the Expert Review program, suppliers send the product to the selected Expert Review, when the service is paid The expert reviews the product and gives his/her review. When you're starting a new branded product, these reviews can help increase initial and future sales. This, in turn, can help future customers make informed purchasing decisions.
Find out about the Medshop expert review
Analytics lets you see how website visitors are interacting with a store and products. Commonly, online selling channels have ecommerce analytics built into a dashboard or have an option to install a third-party analytics program.
No matter what solution you choose, check ecommerce analytics periodically to manage inventory. Analytics is also where you can evaluate account performance by tracking orders, assessing customer service and returns, running promotions and advertising, and beyond.
Once you get familiar with a store’s analytics, you’ll be able to understand how visitors interact with a store. Looking at a store’s analytics reports will also give you great information on how to diagnose and troubleshoot issues in the online shopping experience.
If you’re a registered brand owner selling in Medshop stores, Brand Analytics gives you access to advanced reporting such as:
► Products winning the most clicks and conversions on strategic search terms
► Products or brands that customers are reordering
► Top products most commonly purchased alongside specific products
► Breakdowns of customers by age, income, education, gender, and marital status
Ecommerce marketing is vital to helping you start and grow your business. Running marketing and promotional campaigns will help you reach a broader audience no matter which selling channel you use.
There are a great many channels available to promote your products, make your choice of the first channel without pressure. Here is a brief introduction to each of the options available to e-commerce businesses.
Online store owners are able to run advertising campaigns in Medshop stores to get in front of the right shoppers. The following options all help to get the product in front of as many people as possible:
- ► Produkty sponsorowane pojawiają się na stronach z listą produktów Medshop i mogą zwiększyć widoczność nowych produktów dla milionów kupujących Medshop.
- ► Sponsored brands (available to brand owners) show a headline, logo, and up to three products at the top of a product search results page.
- ► Lightning deals and coupons drive immediate sales and boost viability, especially when you’re trying to boost awareness of your brand.
- ► Advertising can turbocharge product sales by encouraging reviews and driving sales from interested shoppers.
We do not know what will attract customers and what titles or descriptions will attract buyers' attention, so tests were created to try out various advertising proposals.
A/B testing allows you to try out different value propositions and offers to find the best combination for products. For registered brand owners, Medshop's new A/B testing capabilities in the Manage Your Experiments tool allows you to run experiments on product pages to find out what content will drive the most sales. This can help you figure out the right combinations of titles, images, descriptions, and bullet points to help convert customers quickly.
Given the vast amount of consumers who frequent social media websites, adding one or two social media channels to promotions and outreach can help drive brand and product awareness. To make the most of your time and effort, build a social media strategy for how you will promote your business, engage with social media users, court social influencers, and post content.
Choise social and you can Start
Since 2013, independent retailers and brand owners have been using Medshop to grow their business. Medshop is powered by individuals and small businesses that capitalize on the scale and diversity of the audience that Medshop stores attract. The Selling Central Partner Network was created to help individual retailers provide customers with the widest possible shopping choice.
